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The 赌博appORUM yesterday on rethinking and remapping the animation film market in China discussed obstacles faced by Chinese animation films and emphasized the importance of attracting more adult audiences.
Zhao Rui, CEO and president of Original Force, said that the lack in quality leads to the result that animation films become too naive and something only children would watch, and the film industry in China don’t lack money but quality animation films that can bring profits to investors.
“What this industry really needs is one or two high quality works with more investment but can bring huge profits, so that people would change their points of view,” Zhao said.
Zou Zhengyu, general manager of Tencent AC, agreed that in China there is an equal sign between animation films and childish contents.
“What should be done is to take away that equal sign, do not let people believe animation films are just for children, and attract more adults to watch animation films as a change,” Zou said.
The brand image of a production company is also crucial, as people would want to go see a Pixar animation because the name itself is a guarantee of quality.
Hugues Martel, CEO of Pure Arts Group, said that in the United States animation industry, technologies are used to support artistic expression.
Zhao said that in China, most experts are in the technological or artistic field instead of storytelling. “We wish there will be more directors and screenwriters with the ability to tell good stories. We’re in short of such talents, and that is the most fundamental problem,” he said.